[Irl-dean] Introduction & Request for Research Input

drice at nda.ie drice at nda.ie
Thu Jul 20 13:50:26 IST 2006

Trsitan, welcome to the mailing list.

> As part of my Masters, I am completing a dissertation on the topic of 
> Business Case for Web Accessibility", supervised by Alexis Donnelly. 

I am sure we are all well aware of the oft cited motivators for 
accessibility; legislation, maintenance, SEO, reputation, forward 
compatibility etc.   I have never come across a case where improving the 
accessibility of a website was directly linked to profitability.  If such 
data were available it could prove to be a great incentive for many 
companies to consider accessibility and would undoubtedly assist many 
members of this mailing list in presenting the case for accessibility in 
more reluctant circles (smile)

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