[Irl-dean] Accessibility and business value study

[Mark Magennis]

I've recently been given a copy of a study by The Customer Respect  
group of how big corporations get business benefits from  
accessibility. It looks like an excellent and very useful report. The  
great thing is that it is very business focussed, is written in  
language aimed squarely at business people and contains cases studies  
and interview notes from some of the biggest companies around, such as  
O2, Coca Cola, Intel and 3M. Good business arguments are crucial to  
accessibility but difficult to make. I think this will help. I'm  
already planning to borrow some of the quotes to use in my papers and  
presentations.

You can get the report from the following address:
http://www.customerrespect.com/default.asp?hdnFilename=bwaccq108np.htm

Mark

Dr. Mark Magennis
Director of the Centre for Inclusive Technology (CFIT)
National Council for the Blind of Ireland
Whitworth Road, Dublin 9, Republic of Ireland
www.cfit.ie

mark.magennis at ncbi.ie   tel: +353 (0)71 914 7464



********************************************************************

NOTICE: The information contained in this email and any attachments 
is confidential and may be privileged.  If you are not the intended 
recipient you should not use, disclose, distribute or copy any of 
the content of it or of any attachment; you are requested to notify 
the sender immediately of your receipt of the email and then to 
delete it and any attachments from your system.

NCBI endeavours to ensure that emails and any attachments generated 
by its staff are free from viruses or other contaminants.  However, 
it cannot accept any responsibility for any such which are 
transmitted.  We therefore recommend you scan all attachments.

Please note that the statements and views expressed in this email 
and any attachments are those of the author and do not necessarily 
represent the views of NCBI


********************************************************************