[Irl-dean] Aesthetics of non-visual web experience

[Mark Magennis]

I once read, in the context of a discussion about whether logos and  
other graphics should be described in ALT text, a vision impaired  
person talking about the importance to the user of getting the  
"atmosphere" of a website. Sites generally want to have a certain  
'atmosphere' in order to give an emotional impression. This might for  
example be fresh, stylish, authoritative, dynamic, conservative,  
friendly or patriotic. Visual design is one of the main means of  
getting across these impressions. Logos are a particularly good  
example - the 'dynamic' swoosh for instance. A good question is  
therefore, "how can the impressions given by these visual elements  
best be conveyed to a non-visual audience?".

Mark



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