[CEUD-ICT] You Tube to caption all videos

[Laurence Veale]

I'd argue that Google is not a search engine but rather the largest/most
profitable advertising company in the world ;) but I agree, the benefit of
the ASR is that they can then index the content rather than rely on tagging
- essentially the equivalent of ignoring the meta data which are unreliable,
inaccurate or "stuffed".

I often to refer to Google as the most important blind user of a website
when explaining semantics and accessibility concepts and where accessibility
fits into the big picture as a holistic or universal design principle.

On 5 March 2010 11:19, Donal J. Rice <DJRice at nda.ie> wrote:

> Hi Mark,
> These caption's are to be based on Google's  automated speech recognition
> (ASR) technology in conjunction with something that will sync the captions
> up to the video.
>
> My tuppence is that machine translation looks to me to be the future here
> given the costs and time involved in captioning manually.  However whether
> this will be of use for people with a hearing impairment on the web will, I
> think,  come down to issues of quality and reliability.
>
> Obviously this move is driven mainly from the SEO side  - Goolge being an
> SE after all! - as opposed to being a Google strategy to make YouTube more
> accessible (unless I've missed something in the reporting of this move.)
> Google ad words are not something I know a whole lot about but I imagine
> once a certain level of consistency and reliability is achieved in the
> captions, it may be sufficient for advertising purposes.
>
> Regards,
> Dónal.
>
>
>
>             Mark Magennis
>             <Mark.magennis at nc
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>             05/03/2010 10:53          [CEUD-ICT] You Tube to caption all
>                                       videos
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> >From the New York Times via enn.ie:
>
> YouTube is to offer automatically generated captions for its entire video
> catalogue, a boon for deaf users and those who want to watch videos in
> other languages. At a press conference, Google software engineer Ken
> Harrenstein demonstrated the feature and went through the reasons Google
> invested in the product -- from expanding accessibility to crossing
> language barriers to improving search. YouTube users can see available
> captions by clicking on a button in the lower-right-hand part of the video
> player. They can also choose to see captions in a different language from
> the language of the video. Harrenstein, who is deaf and gave his
> presentation in sign language, said he has been working on the product for
> the past five years.
>
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-- 
Laurence Veale

Senior Analyst, iQ Content

Usability | Design | Content | Analytics

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